Pricing is separated by cash-flow lane.
DSP/Supply/Adserver, RedLabel owned platforms, and agentic programmatic AI each keep their own proof, lead capture, onboarding, analytics, and activation path.
Setup
$15k production proof pack
Recurring
$5k-$25k/month
$15k paid proof pack packages the first enterprise go-live evidence.
$5k-$25k/month recurring runtime, reporting, and proof retention.
Usage or media fees are optional expansion, not the baseline MRR.
Cash metric
Direct spend routed, served, cleared, and billed with evidence.
Market basis
$162.4B programmatic revenueAutomated buying is large enough for an enterprise proof-pack wedge around bidder, supply, ad-server, and clearing evidence.IAB/PwC 2025 Internet Ad Revenue ReportDeals API v1.0 finalizedDeal sync is becoming a standards-led workflow, which supports packaging proof around terms, delivery, buyer, seller, and curator evidence.IAB Tech Lab Deals APISetup
$10k setup
Recurring
$7.5k-$25k/month
$10k setup starts the commercial launch brief and branded sandbox plan.
$7.5k-$25k/month license for owned platform runtime and operating proof.
Optional usage, media, or managed launch fees stay attached to the RedLabel lane.
Cash metric
Owned platform revenue launched, optimized, reconciled, and cleared to cash.
Market basis
$294.6B U.S. internet ad revenueLarge operators have room to launch branded buying or monetization platforms when setup, runtime, and proof are commercially packaged.IAB/PwC 2025 Internet Ad Revenue Report$26.8B unrealized media valueProgrammatic inefficiency keeps the launch story anchored in proof, standards checks, payout evidence, and clear-to-cash records.ANA/Fiducia Q2 2025 Programmatic Transparency BenchmarkSetup
Paid production onboarding
Recurring
$3k-$12k/month
$3k/month starts API/MCP access with production read and governed dry-run workflows.
$6k-$12k/month adds production write scopes, higher limits, and workflow receipts.
Workflow usage fees can expand after recurring access is active.
Cash metric
Approved agent workflows executed with durable receipts.
Market basis
+9.5% 2026 ad spend outlookThe 2026 spend cycle is explicitly tied to scaled agentic execution, making governed agent workflows a separate commercial lane.IAB 2026 Outlook StudyAAMP and Agent RegistryAgent discovery, capability metadata, MCP access, and registry validation create a standards opening for receipt-backed programmatic agents.IAB Tech Lab Agent Registry